youth Brand refresh

The goal of this project was to evolve an existing brand without losing what made it feel energetic and engaging. I streamlined the visual identity to create a more consistent and intentional system, allowing the brand’s voice to come through clearly and cohesively.

As part of the refresh, I developed new youth logos for five locations and built out a defined color palette and typography suite. This system not only strengthens recognition but also makes designing for future events and signage more efficient and scalable.